Terms and Conditions

Key sections of this document



This page (together with the documents referred to on it) tells you the terms of use on which you may make use of our website http://my.viewranger.com (our site), whether as a guest or a registered user. Please read these terms of use carefully before you start to use the site. By using our site, you indicate that you accept these terms of use and that you agree to abide by them. If you do not agree to these terms of use, please refrain from using our site.

Information about us

http://my.viewranger.com is a site operated by Augmentra Limited ("We").  We are registered in England and Wales under company number 05682551 and have our registered office at 10 Jesus Lane, Cambridge, CB5 8BA, UK.  Our main trading address is St John's Innovation Centre, Cowley Road, Cambridge, CB4 0WS, UK. Our VAT number is 883387183.
If you have any questions, please contact us at info@viewranger.com

Contributing routes to my.viewranger.com

Users of my.viewranger.com are encouraged to contribute to the site with details of routes or courses which can be walked, run, cycled, climbed, ridden, driven, swam, sailed or otherwise travelled! A route will consist of a title describing the route, a brief description of the route, a trail tracing the physical route against a map, and markers along the trail describing points of interest, or containing photographs, links and other additional information to enhance the information included in a route ("Waypoints") (collectively "Routes"). Routes can be created by users so that they are private (available only to that user), or public. The public Routes on our site are designed to form part of an interactive community, where people can share their knowledge and experiences of the great outdoors.

Those who wish to contribute Routes to our site ("Route Contributors"), and who are interested in sharing those Routes publicly and potentially making some money as a result, as well as those who add content to, or rate or comment on existing shared Routes ("Secondary Contributors) must sign up to our Terms of Sharing.

Accessing our site

Access to our site is permitted on a temporary basis, and we reserve the right to withdraw or amend the service we provide on our site without notice (see below). We will not be liable if for any reason our site is unavailable at any time or for any period.

From time to time, we may restrict access to some parts of our site, or our entire site, to users who have registered with us.

If you choose, or you are provided with, a user identification code, password or any other piece of information as part of our security procedures, you must treat such information as confidential, and you must not disclose it to any third party. We have the right to disable any user identification code or password, whether chosen by you or allocated by us, at any time, if in our opinion you have failed to comply with any of the provisions of these terms of use.

When using our site, you must comply with the provisions of our acceptable use policy.

You are responsible for making all arrangements necessary for you to have access to our site. You are also responsible for ensuring that all persons who access our site through your internet connection are aware of these terms, and that they comply with them. 

Intellectual property rights

We are the owner or the licensee of all intellectual property rights in our site, and in the material published on it. Those works are protected by copyright laws and treaties around the world.  All such rights are reserved.

You may print off one copy, and may download extracts, of any page(s) from our site for your personal reference and you may draw the attention of others within your organisation to material posted on our site. 

You must not modify the paper or digital copies of any materials you have printed off or downloaded in any way, and you must not use any illustrations, photographs, video or audio sequences or any graphics separately from any accompanying text.

Our status (and that of any identified contributors) as the authors of material on our site must always be acknowledged.

You must not use any part of the materials on our site for commercial purposes without obtaining a licence to do so from us or our licensors.

If you print off, copy or download any part of our site in breach of these terms of use, your right to use our site will cease immediately and you must, at our option, return or destroy any copies of the materials you have made.

Trade marks

"ViewRanger" is a registered Community Trade Mark of Augmentra Limited. "Augmentra", "BuddyBeacon" and "TripView" are protected by unregistered trade mark rights asserted by Augmentra Limited.

Reliance on information posted

Routes, commentary and other materials posted on our site are provided to enhance your leisure experience, but are not intended to be the sole source of information used by you and therefore they do not amount to advice on which reliance should be placed.  Please observe our safety advice. We disclaim all liability and responsibility arising from any reliance placed on such materials by any visitor to our site, or by anyone who may be informed of any of its contents.

Our site changes regularly

We aim to update our site regularly, and may change the content at any time. If the need arises, we may suspend access to our site, or close it indefinitely. As with most published material, the accuracy of a public Route is likely to be highest on the dates closest to the date that the Route is published. Neither we nor the Route Contributors are under any obligation to update such material.

Our liability

The material displayed on our site is provided without any guarantees, conditions or warranties as to its accuracy. To the extent permitted by law, we, other members of our group of companies and third parties connected to us hereby expressly exclude:

This does not affect our liability for death or personal injury arising from our negligence, nor our liability for fraudulent misrepresentation or misrepresentation as to a fundamental matter, nor any other liability which cannot be excluded or limited under applicable law.

Information about you and your visits to our site

We process information about you in accordance with our privacy policy.  By using our site, you consent to such processing and you warrant that all data provided by you is accurate.

Transactions concluded through our site

Contracts for the supply of goods, services or information directly from us should be concluded through our e-commerce website www.shop.viewranger.com and are governed by the terms and conditions of supply available on that website.

Uploading material to our site

Whenever you make use of a feature that allows you to upload a Route or any other material to our site, or to make contact with other users of our site, you must comply with our content standards.  You warrant that any such contribution does comply with those standards, and you indemnify us for any breach of that warranty. 

Except for Routes and related content that you upload on a private basis, all other material you upload to our site will be considered non-confidential and non-proprietary, and we have the right to use, copy, distribute and disclose to third parties any such material for any purpose. We also have the right to disclose your identity to any third party who is claiming that any material posted or uploaded by you to our site constitutes a violation of their intellectual property rights, or of their right to privacy.

We will not be responsible, or liable to any third party, for the content or accuracy of any materials posted by you or any other user of our site.

We have the right to remove any Routes, related content, comments, ratings or any material or posting you make on our site if, in our opinion, such material does not comply with our content standards.

Viruses, hacking and other offences

You must not misuse our site by knowingly introducing viruses, trojans, worms, logic bombs or other material which is malicious or technologically harmful. You must not attempt to gain unauthorised access to our site, the server on which our site is stored or any server, computer or database connected to our site. You must not attack our site via a denial-of-service attack or a distributed denial-of service attack.

By breaching this provision, you would commit a criminal offence under the Computer Misuse Act 1990. We will report any such breach to the relevant law enforcement authorities and we will co-operate with those authorities by disclosing your identity to them. In the event of such a breach, your right to use our site will cease immediately.

We will not be liable for any loss or damage caused by a distributed denial-of-service attack, viruses or other technologically harmful material that may infect your computer equipment, computer programs, data or other proprietary material due to your use of our site or to your downloading of any material posted on it, or on any website linked to it.

Linking to our site

You may link to our home page, provided you do so in a way that is fair and legal and does not damage our reputation or take advantage of it, but you must not establish a link in such a way as to suggest any form of association, approval or endorsement on our part where none exists.

Using the sharing and linking features provided by the website, you may link to other pages within our site, such as Route pages or profile pages, provided you do so in a way that is fair and legal and does not damage our reputation or take advantage of it, but you must not establish a link in such a way as to suggest any form of association, approval or endorsement on our part where none exists.

The website from which you are linking must comply in all respects with our content standards.

If you wish to make any use of material on our site other than that set out above, please address your request to info@viewranger.com.

Links from our site

Where our site contains links to other sites and resources provided by third parties, these links are provided for your information only.  We have no control over the contents of those sites or resources, and accept no responsibility for them or for any loss or damage that may arise from your use of them. 

Jurisdiction and applicable law

The English courts will have non-exclusive jurisdiction over any claim arising from, or related to, a visit to our site although we retain the right to bring proceedings against you for breach of these conditions in your country of residence or any other relevant country. 

These terms of use and any dispute or claim arising out of or in connection with them or their subject matter or formation (including non-contractual disputes or claims) shall be governed by and construed in accordance with the law of England.

Apple Auto-renewing subscriptions

* Some map products offered for sale within the app use Apple auto-renewing subscriptions in order to ensure continued provision of that product.

* Payment will be charged to iTunes Account at confirmation of purchase

* Subscription automatically renews unless auto-renew is turned off at least 24-hours before the end of the current period

* Your account will be charged for renewal within 24-hours prior to the end of the current period at the subscription price option you have previously selected.

* Subscriptions may be managed by the user and auto-renewal may be turned off by going to the user's Account Settings after purchase

* Any unused portion of a free trial period, if offered, will be forfeited when the user purchases a subscription to that publication, where applicable.


This acceptable use policy sets out the terms between you and us under which you may access and contribute to our site. This acceptable use policy applies to all users of, and visitors to, our site.
Your use of our site means that you accept, and agree to abide by, all the policies in this acceptable use policy.

Prohibited uses

You may use our site only for lawful purposes.  You may not use our site:

You also agree:

Not to use the site to:

Interactive services

We may from time to time provide interactive services on our site, including, without limitation:

(Interactive services).

Where we do provide any interactive service, we will provide clear information to you about the kind of service offered, if it is moderated and what form of moderation is used (including whether it is human or technical).

We will do our best to assess any possible risks for users (and in particular, for children) from third parties when they use any interactive service provided on our site, and we will decide in each case whether it is appropriate to use moderation of the relevant service (including what kind of moderation to use) in the light of those risks. However, we are under no obligation to oversee, monitor or moderate any interactive service we provide on our site, and we expressly exclude our liability for any loss or damage arising from the use of any interactive service by a user in contravention of our content standards, whether the service is moderated or not.

The use of any of our interactive services by a minor is subject to the consent of their parent or guardian. We advise parents who permit their children to use an interactive service that it is important that they communicate with their children about their safety online, as moderation is not foolproof. Minors who are using any interactive service should be made aware of the potential risks to them.

Where we do moderate an interactive service, we will normally provide you with a means of contacting the moderator, should a concern or difficulty arise.

Suspension and termination

We will determine, in our discretion, whether there has been a breach of this acceptable use policy through your use of our site. When a breach of this policy has occurred, we may take such action as we deem appropriate. 

Failure to comply with this acceptable use policy constitutes a material breach of the terms of use upon which you are permitted to use our site, and may result in our taking all or any of the following actions:

We exclude liability for actions taken in response to breaches of this acceptable use policy.  The responses described in this policy are not limited, and we may take any other action we reasonably deem appropriate.


We would like users to contribute Routes and related content to our site, as we want the site to function as an interactive community. Route Contributors also gain the opportunity to share their Routes on a public basis and to make money if others choose to download their publicly available Routes. If you are interested in sharing your Routes on a public basis or adding to existing shared Routes as a Secondary Contributor you must sign up to our Terms of Sharing

Additionally, all the material you contribute to our site (contributions) must comply with these content standards. You must comply with the spirit of the following standards as well as the letter. The standards apply to each part of any contribution as well as to its whole.

Contributions must:

Contributions must not:


We are committed to protecting and respecting your privacy.

This policy sets out the basis on which any personal data we collect from you, or that you provide to us, will be processed by us.  Please read the following carefully to understand our views and practices regarding your personal data and how we will treat it.

For the purpose of the Data Protection Act 1998 (the Act), the data controller is Augmentra Limited of 10 Jesus Lane, Cambridge, CB5 8BA, UK.

Information we may collect from you

We may collect and process the following data about you:

IP addresses and cookies

We may collect information about your devices/computer, including where available your IP address, operating system and browser type, for system administration and to report aggregate information to our advertisers. This is statistical data about our user's browsing actions and patterns, and does not identify any individual.

For the same reason, we may obtain information about your general internet usage by using a cookie file which is stored on the hard drive of your device/computer. Cookies contain information that is transferred to your [computer's hard drive]. They help us to improve our site and to deliver a better and more personalised service.

They enable us:
You may refuse to accept cookies by activating the setting on your browser which allows you to refuse the setting of cookies. However, if you select this setting you may be unable to access certain parts of our site. Unless you have adjusted your browser setting so that it will refuse cookies, our system will issue cookies when you log on to our site.

Please note that our advertisers may also use cookies, over which we have no control.

Where we store your personal data

The data that we collect from you may be transferred to, and stored at, a destination outside the European Economic Area ("EEA"). It may also be processed by staff operating outside the EEA who work for us or for one of our suppliers. Such staff maybe engaged in, among other things, the fulfilment of your order, the processing of your payment details and the provision of support services. By submitting your personal data, you agree to this transfer, storing or processing. We will take all steps reasonably necessary to ensure that your data is treated securely and in accordance with this privacy policy.

Where we have given you (or where you have chosen) a password which enables you to access certain parts of our site, you are responsible for keeping this password confidential. We ask you not to share a password with anyone.

Unfortunately, the transmission of information via the internet is not completely secure. Although we will do our best to protect your personal data, we cannot guarantee the security of your data transmitted to our site; any transmission is at your own risk. Once we have received your information, we will use strict procedures and security features to try to prevent unauthorised access.

Uses made of the information

We use information held about you in the following ways:

We may also use your data, to provide you with information about goods and services which may be of interest to you and we may contact you about these by the means you agree to by selecting tick boxes on data collection forms. 

Disclosure of your information

We may disclose your personal information to any member of our group, which means our subsidiaries, our ultimate holding company and its subsidiaries, as defined in section 1159 of the UK Companies Act 2006.

We may disclose your personal information to third parties:

Your rights

You have the right to ask us not to process your personal data for marketing purposes. We will usually inform you (before collecting your data) if we intend to use your data for such purposes or if we intend to disclose your information to any third party for such purposes. You can exercise your right to prevent such processing by checking certain boxes on the forms we use to collect your data.  You can also exercise the right at any time by contacting us at info@viewranger.com.

Our site may, from time to time, contain links to and from the websites of our partner networks, advertisers and affiliates.  If you follow a link to any of these websites, please note that these websites have their own privacy policies and that we do not accept any responsibility or liability for these policies.  Please check these policies before you submit any personal data to these websites.

Access to information

The Act gives you the right to access information held about you. Your right of access can be exercised in accordance with the Act. Any access request may be subject to a fee of £10 to meet our costs in providing you with details of the information we hold about you.


Users of the site are able to:

a)    Download and use Routes that are contributed by other users and shared on a "without charge" basis;
b)    Upon payment of the Route fee, download and use Routes that are contributed by other users and shared on a "pay per Route" basis;
c)    Contribute Routes on a private basis, so that the Route is not visible to others on the site and is available for that user's personal use only;
d)    Contribute Routes on a shared basis for use by other users of the site without charge;
e)    Contribute Routes on a shared basis for use by other users of the site on a "pay per Route" basis, with revenue sharing arrangements as per this policy; and
f)    Contribute content to another user's existing shared Route.

These Terms of Sharing apply to Route Contributors who choose to contribute Routes according to scenarios c), d) and e) above, and Secondary Contributors who choose to contribute content according to scenario f) above.

Intellectual Property Licence

If you contribute a Route to the site on a private basis, by doing so you license us to process that information to the extent necessary to provide you with private access to that Route.
By contributing a Route to the site on a shared basis, changing an existing private Route to shared status, or by adding any content to one of your existing shared Routes, you grant to Augmentra Limited the following licences:
  1.  a non-exclusive, perpetual, worldwide, sub-licensable licence to use, exploit, edit and adapt that Route and each constituent element of any Route for the purpose of promoting healthy outdoor pursuits using a social media environment; and
  2. an exclusive, world-wide, sub-licensable licence to exploit the Route and each constituent element of that Route for 5 years since the most recent edit by you. Sales of the Route itself shall be at the selling price suggested by you. The selling price that you set can be zero. Sales of Route content within Route Bundles, Mixed Bundles, and revenue from in-Route Advertising and Syndicated Content (each of which are defined within the Commercial Terms section below) shall be at the rates set by us. This exclusive licence will terminate in the event that the Route or any part of it is not accepted by us for publication, or in the event that we choose for any reason to archive or remove the Route from the site.
We respect the intellectual property of others. In the event that your Route or any constituent parts of it are currently or have previously been licensed to any third party, you must contact us with details of such licences and/or details of such previous publication(s) before contributing that Route to the site.

By contributing content to another user's existing shared Route, you will be making a secondary contribution to that Route and by doing so you grant Augmentra Limited the following licence:
  1.  a non-exclusive, perpetual, worldwide, sub-licensable licence to use, exploit, edit and adapt that contribution and any constituent element of it for the purpose of promoting healthy outdoor pursuits using a social media environment.
We respect the intellectual property of others. In the event that your secondary contribution or any constituent elements of it are currently or have previously been licensed to any third party, you must contact us with details of such licences and/or details of such previous publication(s) before contributing that secondary contribution to the site.

Waiver of Moral Rights

Moral rights arising under the Copyright, Designs and Patents Act 1988 include the right to be attributed as the author of a copyright work, the right not to be falsely attributed as the author of a copyright work, the right to privacy of certain photographs and films, and the right to object to derogatory treatment of a copyright work.
In order to exploit Routes contributed on a shared basis, and in order to operate the site as a social network, we require all contributors of shared Routes (and any joint authors) to waive these rights.
In relation to Route Contributors and Secondary Contributors who contribute any Routes on a shared basis, or secondary contributions to Routes:

a)    if you are a Route Contributor and you are the sole author of the Route and all constituent parts of it, you agree to waive absolutely your moral rights and, so far as is legally possible, any broadly equivalent rights you may have in any territory of the world;

b)    if you are a Secondary Contributor and you are the sole author of the contribution and all constituent elements of it, you agree to waive absolutely your moral rights and, so far as is legally possible, any broadly equivalent rights you may have in any territory of the world;

c)    if you are not the sole author of the Route or secondary contribution you agree to provide us, before the Route or secondary contribution is uploaded to the Site, with written absolute waivers from all joint authors of the Route or secondary contribution on the same terms as above. In the event that you do not provide us with these waivers before or at the same time as uploading the Route or secondary contribution to the site we will assume that you are the sole author of your content.

Commercial Terms

In consideration of the above Intellectual Property Licences and the above Waiver of Moral Rights, and to the extent that your Route generates revenue to us from other users and third parties, we agree to share a portion of that revenue with you (the Route Contributor) on the following basis.

For Routes contributed during 2011 and 2012:

  1. If you set a price for your Route, we will offer your Route to other users of the site and the ViewRanger smartphone application at that price (Route Sales). For Route Sales, we will pay you 50% of the Net Revenue (defined below) attributable to that Route.
  2. If we bundle your Route with Routes contributed by others (Route Bundles), we will select which Routes appear in that bundle and set the price at which that Route Bundle will be sold. For any sales of those Route Bundles, we will divide the revenue equally between the number of Routes in the Route Bundle and pay each Route contributor 50% of the Net Revenue attributable to their Route.
  3. If we bundle your Route with non-Route content such as maps (Mixed Bundles), whether or not other Routes are included in the bundle, we will determine the proportional value of all content in the Mixed Bundle on a reasonable basis, having due regard to the prices and sales volumes achieved by each constituent component prior to release of the Mixed Bundle. For any sales of Mixed Bundles we will pay each Route contributor 50% of the Net Revenue attributable to their Route.
  4. If we earn revenue from in-Route advertising or in-Route click-through commissions, and we are able to track such revenues on a per-Route basis using commercially reasonable technical measures, we will pay the contributor of the Route from which those revenues are derived, 40% of the Net Revenue attributable to that Route.
  5. If we earn revenue from syndication of content that includes particular Routes, parts of Routes, references to Routes, maps or other content (Syndicated Content), we will identify all the Routes involved and determine the proportional value of all Routes and any other content on a reasonable basis, having due regard to the prominence of each Route and other content. For any revenue achieved by the sale of Syndicated Content, we will pay each Route Contributor 40% of the Net Revenue attributable to their Route.

Net Revenue means the revenue actually received by us less fair deductions (Fair Deductions). Fair Deductions include but are not limited to:  value added tax that we must pay in relation to the revenue, withholding taxes and any other relevant tax charges, payment processing fees, appstore fees, fees incurred in the making of payment transfers,  and any other charges we incur in paying you.

We would like the Route content on our site to stay fresh, and for this reason we agree to share revenue attributable to a Route Contributor's Route for 5 years from the date of the last edit by them of that Route.

We reserve the right to amend the Commercial Terms for Routes contributed after 1 January 2013. In the event that you do not agree to such revised terms, you may terminate this agreement and as a consequence the exclusivity of our licence to exploit your Routes and our obligation to accrue revenue to your ViewRanger account will terminate on the same date.

Paying You

When you first start to accrue revenue we will set up a ViewRanger revenue account for you.

Amounts attributable to your Routes will accrue to your ViewRanger revenue account within 10 business days of the date on which we receive payment from users, advertisers, purchasers of Syndicated Content or other third parties.

For purchases of Routes or bundled Routes by users using credits, we will convert those credits to appropriate currency and attribute any resulting amount to your ViewRanger revenue account within 10 business days that the credit is deducted from the purchasing user's account.

We will pay you the balance accrued in your ViewRanger revenue account during each calendar quarter within the month following the end of that quarter, provided that the balance in your account exceeds £10 (or your local currency equivalent).
We will make payment by transfer to your PayPal account, and you will receive an email from us at the time the payment is made.

You are responsible for keeping your payment details and your contact details up to date. If we attempt to pay you and the payment is refused, we will contact you using the other contact details we hold for you. If you contact us promptly with revised payment details, we will process your payment in the next quarterly payment run. If we make reasonable efforts to contact you and you do not respond or do not provide the information required by us to pay you, our obligation to pay you will be suspended until you provide us with correct payment details.

We aim to make continuous improvements to our payments system, with the aim of providing faster analytics and more frequent payments, so please bear with us as we streamline our processes.


We may revise our Terms of Website Use, Acceptable Use Policy, Content Standards, Privacy Policy, and Terms of Sharing and Monetising Your Routes described above (collectively "ViewRanger Policies"), or any part of them, at any time by amending this page. Changes may also be notified to you by email, where appropriate. You are expected to check this page from time to time to take notice of any changes we make, as they are legally binding on you. Some of the provisions contained in the ViewRanger Policies may also be superseded by provisions or notices published elsewhere on our site.

Your concerns

If you have any concerns about material which appears on our site, please click on the "Report an Issue" link on the site.


Questions, comments and requests regarding any part of the ViewRanger Policies are welcomed and should be addressed to info@viewranger.com.

This page was last updated on Tuesday 24th May 2011.